About us

Goals4Girls is an award-winning football development programme, which empowers young women through sports and education.

At Goals4Girls we deliver:

All aspects of the programme mentioned above have a common aim of building self-esteem, confidence, and life skills. Our young women are encouraged to set and reach their Goals in a FUN, inclusive environment. From flying down a giant zip wire to the adrenalin of scoring your first goal on the football pitch, we at Goals4Girls nurture skills that last a lifetime. Over 700 girls aged between 11-16 have progressed through the programme since 2013.

For every group we provide a flexible programme with specialist support from the start of your academic year until the end.

  • Fun, Inspirational, Innovative increasing confidence through football. What a remarkable programme

    Philip Schofield
    Good Morning TV personality
  • I am so inspired by Francesca’s passion, dedication and the positive impact her programme has on the young women she supports. As a young Entrepreneur herself and role model she is leading the way in developing the next generation of confident and motivated young women with the Goals4Girls Programme.

    Dee Turner
    Prince’s Trust
  • Blown away by the amount of talent and ambition. Goals4Girls is everything the educational system needs and more. A safe haven for young women from different walks of life, a place to develop their confidence and skills, giving them a platform to live out their dreams. Goals4Girls will always have my support

    Misha B
  • This programme is living proof that anything is possible. In life people go through struggles, we have hopes and dreams but with staying focused we can come out on top. Goals4Girls is a brilliant programme. If I can do it and Francesca can do it, then you can do it!

    Dame Kelly Holmes
  • This has become a life changing opportunity, the Goals4Girls programme has opened up my eyes to the start of an amazing new journey!

    Demi Shaw
    The Royal Docks Community School


The programme started with just seven young women with a passion for football and drive to improve their skills.

 ‘My dream has become my reality through my business. My passion is to help young women reach their full potential through encouragement, discipline and regular training’ Francesca Brown, Goals4Girls CEO

Francesca’s passion for football and the concept of her business comes from her professional background as an athlete. Francesca played for Manchester City Youth Team and Manchester United Community Team through her teenage years. She won a soccer scholarship for Boston America, however a serious groin injury ended her dream trip. With no qualifications or experience to fall back on Francesca upped and left Manchester and moved to London with just £10 in her pocket, and a dream to make her vision a reality.

In 2011 Francesca trialed Goals4Girls in East London voluntary for 2 years, teaching young women the fundamentals skills and techniques for football. Shortly after having her son she developed the ETHOS of Goals4Girls and its core aims: to celebrate women in sports and to give them a platform to progress educationally and socially through a carefully curated development programme.


Goals4Girls offers a variety of activities through the programme, and young women are able to receive support and guidance needed to navigate their next steps.

G4G works alongside leading organisations such as London FA, Tottenham Hotspur, Barking Abbey and London Youth to name a few. Ongoing opportunities are offered including FA Level 1 Qualifications, Coaching Re-integration, Work Experience, Individual Player Development, Career pathways and More.

Goals4Girls has been presented with many accolades for its success’s. Francesca Brown in 2015 was rewarded with the Inspirational Women’s Day award in 2015 (IWD) by Google Hangout+ and the Offside Rule Pod. Her success has continued and in 2016 her programme flourished resulting in remarkable achievements receiving three business accolades. WeAreTheCity Rising Star in Sports Business Award 2016 sponsored by Barclays, Tomorrow’s Business Award Sponsored by NatWest and the honouree Prince’s Trust Young Achiever Pride of Britain Award Sponsored by TSB, ITV and The Daily Mirror presented by HRH Prince Charles and Dame Maggie Smith.

A strong female activist, her impact has not gone unnoticed, in 2017 she became a key note speaker for WEDAY and has since been awarded and added to the Sunday Times ‘Alternative Rich List’

Francesca is described as one of the UK’s Sporting role models, and is a living breathing testimony to young women.

For enquiries and to learn more about the work of Goals4Girls, please send us an email at: Francesca.Brown@Goals4Girls.co.uk



Francesca Brown



Francesca Brown
CEO & Founder of Goals4Girls

It’s time to explore & create your own identity

Francesca Brown, CEO