About us

What we do


Goals 4 Girls Development programme uses the power of Football as an educational tool, to inspire young women and girls to raise their aspirations, set and achieve their goals and make their voices heard in an inclusive sporting environment.

We are an education programme which uses football as an engagement tool to provide young women and girls with the opportunity to achieve their goals and fulfil their potential. We do this through our Well-being and sports programme, delivering mentoring, workshops, educational reward trips, qualifications and football development, to tackle low educational attainment, school engagement, challenging behaviour, sports participation, social barriers and developing better community cohesion.


We are Goals4Girls, a football development programme. We empower disadvantaged girls and young women between the ages of 11 and 16 through Football and education. Our girls are encouraged to set and achieve their goals in a fun, safe and inclusive environment. From flying down a zip wire to scoring your first goal on the football pitch. We at G4G nurture skills that last a lifetime!
Our development programme offers a variety of activities where girls and young women can receive support and guidance, needed to navigate their next steps.

We are focusing on positively developing communication, confidence and motivational skills. We believe, that through developing these skills, teamwork, problem-solving, physical and mental health will be positively affected. This means we are creating positive role models for the future.


Goals4Girls was founded by ex-Manchester City women’s semi-professional footballer Francesca Brown in April 2011. The company initially delivered sessions at a small youth centre in the local community of Canning Town, East London to 7 disadvantaged young women. The aim was to offer girls-only football development training sessions as an additional tool to get girls off the street, active and engaged in sports. Through the growth of the evening football sessions, Francesca grew concerned after overhearing the conversations the girls were having weekly regarding their insecurities around body image, social media, relationships, confidence and barriers in sports.

Francesca felt it was key to tap into these conversations and encourage young women to make their voices heard in society. Francesca decided to hold a roundtable intervention with the girls around what they would like to access within their local communities. “The boys get everything, and we get nothing what are you going to do about it?”. There was a need that needed a response, so they brainstormed all the services they would like to engage in and here in August 2011 Goals4Girls was formed.
Francesca trialled this service for 2 years reaching over 120 young women within its first year. Proving its sustainability, she relocated to the Royal Docks Academy in East London, delivering an all-inclusive educational development programme. Goals4Girls soon became the leading organisation in London with a 90% success rate in sustaining girl’s participation rates in sports, increasing confidence, attendance, punctuality, and behaviour. Since 2011, over 1400 girls and young women have benefited from our football programmes across South and East London.

Goals4Girls has been presented with accolades such as Inspirational Women’s Day Award (IWD) by Google Hangout+ and The Offside Rule Pod. With continued success in 2016, the programme flourished, resulting in remarkable achievements, receiving three business recognitions: WeAreTheCity Rising Stars In Sports Award – sponsored by Barclays, Tomorrow’s Business Awards – sponsored by Natwest and The Honouree Prince’s Trust Young Achiever Pride of Britain Business Award – sponsored by TSB, ITV, and the Daily Mirror presented by HRH Prince Charles and Dame Maggie Smith. In 2019 Francesca Brown was honoured with a Black Magic community champion award for the impact of Goals 4 Girls amongst the BAME community.


For more information about our work please see the Programmes section of our Website.