About us

What We Do

We are Goals4Girls. G4G is a football development programme, which empowers disadvantaged young women aged 5-16 through sports and education. our young women are encouraged to set and achieve their goals in a fun safe and inclusive environment. From flying down a zip wire, to the adrenalin of scoring your first goal on the football pitch. We a G4G nurture skills that last a life time.
Our development programme offers a variety of activities where young women are able to receive support and guidance needed to navigate their next steps.

Focusing on positivily developing young womens communication, confidence and motivational skills. Through developing these skill’s, we believe young womens teamwork, problem solving, physical and mental health will positively be affected. thus, creating positive role models for the future.

Our Mission

Our mission is to provide young women with the opportunity to make their voices heard and fulfil their full potential by achieving their goals, through our well devised development programme which offers young women with an overall learning experience within sports and education.


Goals4Girls was founded by ex Manchester city women’s semi professional footballer Francesca Brown in april 2013. the company first initially delivered sessions at a small youth centre in the local community of canning town, east London to 7 disadvantaged young women, offering girls only football development training sessions as an additional tool to get girls off the street, active and engaged in sports. through the growth of the evening football sessions, Francesca’s concerns grew with over hearing the conversations the girls were having weekly regarding there insecurities around body image, social media, relationships, confidence and barriers in sports.

Francesca felt it was key tap into these conversations and encourage young women to make their voices heard in society. Francesca took the decision to hold a rountable intervention with the girls around what they would like to access within their local communities. “The boys get everything, and we get nothing what are you going to do about it?”, there was a need which needed a response, so they brainstormed all the services they would like to engage in and here in august 2011 Goals4Girls was formed.

Francesca trialled this service for 2 years reaching over 120 young women within its first year. Proving its sustainability, she relocated to the royal docks community school in east London delivering an all inclusive educational development programme. soon becoming the leading organisation in London with a 90% success rate in sustaining girls participation rates in sports, increasing confidence, attendance, punctuality and behaviour through its well devised football development programme, working with over 900 young women since 2011.

Goals4Girls has been presented with accolades such as inspirational women’s day award (iwd) by google hangout+ and the offside rule pod. with continued success in 2016 the programme flourished resulting in remarkable achievements receiving three business accolades wearethecity rising stars in sports award, sponsored by Barclays, tomorrows business award sponsored by natwest and the honouree princes trust young achieve pride of britain business award sponsored by tsb, itv and the daily mirror presented by hrh Prince Charles and dame Maggie Smith.

Meet The Team

Francesca Brown – Chief Executive Officer

Francesca founded G4G in 2013 as chief executive officer. Following a serious groin rupture which ended her career as a professional athlete, playing for renounced clubs like Manchester united community and Manchester city ladies and securing a scholarship in Boston america her dream had tragically ended. battling with mental health issues, Francesca upped and left Manchester with £10.00 in her pocket and moved to London with the aim of finding her life’s purpose.

In 2010 Francesca worked in the youth and community sector, supporting disadvantaged youths in east London. Here she found her passion ‘to help young women reach their full potential through positive reinforcement, direction and discipline’.

As CEO, Francesca has a relentless focus on celebrating women in sport and giving them a platform to progress educationally and socially through a carefully curated football development programme. by constantly improving the company’s services to ensure that Goals4Grls is fun, engaging and drives greater participant retention. Ensuring every young woman receives an ultimate sporting learning experience every year from our football development programme through to our educational programmes, empowering our young women on and off the pitch to be champions in their fields, thus creating future role models.

A strong female activist and motivational speaker and prince’s trust ambassador her impact has not gone unnoticed. In 2017 Francesca became a key note speaker for ‘weday’ and has since been awarded and added to the Sunday times ‘alternative rich list.

Francesca is described as one of the uk’s sporting business role models and is a living breathing testimony to young women.