OUR
HISTORY

Goals 4 Girls was founded by ex-Manchester City women’s semi-professional footballer Francesca Brown in April 2011.

The company initially delivered sessions at a small youth centre in the local community of Canning Town, East London to 7 disadvantaged young women. The aim was to offer girls-only football development training sessions as a tool to get girls off the street in the hope of increasing their activity and engagement in sports.
As the evening sessions developed, Francesca grew concerned for the girls’ wellbeing after overhearing some of their conversations regarding insecurities around body image, social media, relationships, confidence and barriers to accessing sports.

Francesca knew it was important to build on these conversations and encourage young women to make their voices heard so conducted a ‘roundtable discussion’ around what the girls would like to access within their local community.

“The boys get everything, and we get nothing. What are you going to do about it?”
This imbalance needed redressing, so they spent hours brainstorming possible services and solutions. Out of this discussion, Goals4Girls was formed.

Francesca trialled the service for 2 years reaching over 120 young women within its first year. Proving its sustainability, she relocated to the Royal Docks Academy in East London, delivering an all-inclusive educational development programme. Goals4Girls soon became the leading organisation in London with a 90% success rate in sustaining girls’ participation rates in sports, increasing confidence, attendance, punctuality, and behaviour.

Since 2011, over 1400 girls and young women have benefited from our football and education programmes across South and East London.

2011
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2019

2011

Goals 4 Girls supported by the Prince’s trust Enterprise programme – securing a business mentor and 3 years business support.

2011

2012

The company initially delivered sessions at a small youth centre in the local community of Canning Town, East London to 7 disadvantaged young women. The aim was to offer girls-only football development training sessions as a tool to get girls off the street in the hope of increasing their activity and engagement in sports.

2012

2013

Francesca trialled the service for 2 years (2011-2013) reaching over 120 young women within its first year. Proving its sustainability, she relocated to the Royal Docks Academy in East London, delivering an all-inclusive educational development programme.

2013

2013

Goals 4 Girls was invited by prime minister David camera to the garden party at 10 Downing street to discuss the Goals 4 Girls development programme with 20 young women and girls from the community of Canning Town, East London

2013

2014

Goals 4 Girls establishes its first development programmme, including summer camps, residentials and sustainable development pathways into sports colleges, grassroots and professional football clubs – partnering with Barking Abby Academy, Barnet and Southgate college and Tottenham hotspur ladies. Where 4 girls secured a full scholarship, college and academy placements.

2014

2014

IWD Recipient of the Google Hangout+ and offside rule award

2014

2015

Mindful Me! curriculum and therapeutic mentoring programme established. Since then it has been provided to over 700 girls nationwide.

2015

2015

Goals 4 Girls hosts their first women’s inspired event. The events and workshops is an opportunity for the young women and girls to gain exceptional insight from female sports and business leaders.

2015

2015

Honoured with tomorrows business award sponsored by NatWest

2015

Awarded with the We are the city rising stars award for the work Goals 4 Girls is doing with young women and girls in sports and education.

2015

2016

Goals 4 Girls launched their first community football tournament at Upton park and were the last to play at the stadium before it was demolished.

2016

Goals 4 Girls was the Honouree recipient winning the Prince’s Trust Young Achiever Pride of Britain Business Award sponsored by TSB, ITV and The Daily Mirror. The award was presented by HRH Prince Charles and Dame Maggie Smith.

2016

2017

Goals 4 Girls development programme delivered in 3 schools working with over 150 young women and girls

2018

Goals 4 Girls development programme delivered in 5 schools working with over 250 young women and girls

2018

2018

Goals 4 Girls launch their first UK football development centre in East London.

2018

2018

Danielle carter becomes Goals 4 Girls ambassador and delivers workshops to female participants across the programme.

2018

2019

Goals 4 Girls secures funding to deliver a specialist projects in partnership with The Telegraph women in sport. Telegraph’s Women in Sport sent Goals 4 Girls to France to tell the story of what football means to a young female football fan, ‘Through her eyes’. With the vision to captivate the journey of the Women’s World Cup, providing a platform to make their voices heard and create their own visibility through the eyes of 15 girls on the Goals 4 Girls development programme

2019

Goals 4 Girls made history by taking part in the Equal playing fields initiative breaking the record for most players in a continuous football game

2019

Goals4Girls, we are delighted to share that we made history in August 2019 by winning the first ever Adidas Tango League for women!

2019

As part of the Goals 4 Girls Career development ‘She Aspires’ programme. G4G teamed up with W Series as they launch their first women’s F1 motor sports finale. Swapping their football boots for racing suits, 40 girls were provided with a real insight into the world of racing.

2019

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