THE WORLD CUP THROUGH HER EYES: A Specialist Project with Telegraph Women In Sport


This year, the FIFA Women’s World Cup was watched by millions of viewers worldwide, and the event was truly revolutionary and transformational for women’s sport.

Aside from an interest in the sport itself, this event was also about inspiring women both on and off the pitch, showcasing some really fantastic female role models.


To cover such an amazing event, Telegraph’s Women In Sport sent top journalists to document and live blog every major game, but to tell the story of what football means to a young female football fan, Francesca Brown CEO, approached the telegraph with the concept ‘Through her eyes’. With the vision to captivate the journey of the Women’s World Cup, providing a platform to make their voices heard and create their own visibility through the eyes of our amazing G4G Ambassadors, including Demi Shaw and Aisatu Jabbi. Demi and Aisatu flew to France with the Telegraph Women In Sport to watch the Women’s World Cup opening game, and also take part in Equal Playing Field’s World Record attempt for the longest ever five-a-side match! They also got to experience the wonderful culture in Nice, and even played football with the locals as they shared their stories back home with a Telegraph social media takeover.

It wasn’t just Demi and Aisatu that were given this opportunity: Goals4Girls also teamed up with VISA to get another 15 of our girls out to France for the France VS USA World Cup Final – invited by Steph Houghton herself! Some of our girls had never even travelled out of the country before and for them this was the most awe-inspiring experience; they all had goosebumps in the stadium and the energy was euphoric! The G4G participants included young women from Royal Docks Academy, Eastlea Community School, and Langdon Academy.

As part of Twitters #WhatIf pledge in partnership with Women in Football they endorsed a short innovative documentary, driven largely through their social channels ‘Through her eyes’ to create an authentic piece around the Women’s World Cup.


This once-in-a-lifetime opportunity has really supported our work in mentoring the hundreds of young women within the Goals4Girls programme. Our female-led programme – run by Francesca Brown and her dedicated team of coaches – provides free football sessions, mentoring, workshops and much more for girls of the ages 11-16 from areas in East London. We aim to raise these girls’ aspirations through both sport and education, and we are truly grateful to Telegraph Women In Sport and FIFA Women’s World Cup™ for allowing us to provide this incredible opportunity to the young women within our programme. Demi and Aisatu thoroughly enjoyed the experience, along with the 15 other girls that attended, and since their return they have all become inspired to truly change the game in women’s sport.
You can find a link to the article from the Telegraph, and a video documentary here.

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