Goals 4 Girls is a UK-based charity dedicated to raising the aspirations of girls and young women through sports, education, and mentorship. Since its formation in 2013, we have engaged and supported thousands of girls, particularly those from underserved and challenging backgrounds, equipping them with the tools, confidence, and leadership skills needed to thrive. By breaking barriers and providing opportunities, our innovative programmes have consistently demonstrated the power of sport to inspire, motivate, and uplift girls, enabling them to pursue their dreams and reach their full potential.
A Transformative Appointment
Sarah brings over 25 years of exceptional commercial and leadership experience, including her tenure at Nike as VP General Manager for the UK & Ireland and her work spearheading the Nike Women’s category across Europe, the Middle East, and Africa. Her efforts have driven growth in women’s sports and ignited participation in women’s football on a global scale.
Sarah’s passion for sport extends beyond its physical benefits. She has seen how sport fosters a sense of belonging, purpose, and strength in young people, particularly those facing adversity. “Sport is more than just an activity—it’s a way to foster belonging, purpose, and strength,” Sarah says. "I’ve seen young people transform into confident leaders, team players, and role models through their experiences on the field.”
As Chair of Trustees, Sarah will provide visionary leadership and work to deepen the foundation of Goals 4 Girls. Her role will include fostering collaboration among the board, team, and sponsors, and scaling the organisation’s impact to engage and inspire even more girls and young women across the UK.
A Pivotal Moment for Goals 4 Girls
"It's been a long time coming, and we are absolutely delighted to welcome Sarah Hannah as the new Chair of Goals 4 Girls," said Francesca Brown, Chief Executive of G4G. "Her extensive expertise in driving global initiatives for women in sport and her vision for creating transformative opportunities align perfectly with our mission to be the leading charity in the UK, breaking barriers for girls and young women and raising their aspirations. This appointment comes at a pivotal time as we aim to expand our reach and engage hundreds more girls through our innovative programmes. Sarah’s leadership will be instrumental in achieving our goals and ensuring no girl is left behind."
Breaking Barriers Together