Goals4Girls was founded by ex-Manchester City women’s semi-professional footballer Francesca Brown in April 2011.
The company initially delivered sessions at a small youth centre in the local community of Canning Town, East London to 7 disadvantaged young women. The aim was to offer girls-only football development training sessions as a tool to get girls off the street in the hope of increasing their activity and engagement in sports.
As the evening sessions developed, Francesca grew concerned for the girls’ wellbeing after overhearing some of their conversations regarding insecurities around body image, social media, relationships, confidence and barriers to accessing sports.
Francesca knew it was important to build on these conversations and encourage young women to make their voices heard so she conducted a ‘roundtable discussion’ around what the girls would like to access within their local community.
“The boys get everything, and we get nothing. What are you going to do about it?”
This imbalance needed redressing, so they spent hours brainstorming possible services and solutions. Out of this discussion, Goals4Girls was formed.
Francesca trialled the service for 2 years reaching over 120 young women within its first year. Proving its sustainability, she relocated to the Royal Docks Academy in East London, delivering an all-inclusive educational development programme. Goals4Girls soon became the leading organisation in London with a 90% success rate in sustaining girls’ participation rates in sports, increasing confidence, attendance, punctuality, and behaviour.
Since 2011, over 1400 girls and young women have benefited from our football and education programmes across South and East London.